Large soft opening antonia marsh

Antonia Marsh


Soft Opening, based in the heart of London’s commercial art world, is deconstructing our notion of what an arts space is. Set in a storefront inside Piccadilly Circus tube station – amidst a backdrop of tourists, commuters, straggling Thursday night party people and school kids on their way to a class trip – Soft Opening will see a monthly exhibition of some of the most exciting and certainly urgent artists of the international art scene. With plans for a ‘part two’ extension based in Marsh’s own home, Soft Opening might prove to be one of the most audacious art ‘openings’ in the city – a feat considering there’s no need to ever set foot in the space itself.


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