Itchy Scratchy Patchy
Suffering from a particularly treacherous hangover? Top model Edie Campbell and artist Christabel MacGreevy, aka best friends and the creative duo behind label Itchy Scratchy Patchy, advise a winning toolkit of coffee, gummy sweets, and Chanel sunglasses to treat the after-effects of too much fun and heavy drinking. In this week’s Semaine short—in a setup not too far from reality—the camera goes behind the scenes as the duo enlist Bob "The Bellboy" to venture to Chanel's Burlington Arcade boutique to appease a series of curative requests after a particularly raucous night of partying at a hotel in London.
Here’s the backstory: Campbell and MacGreevy met as four-year-olds, and after some initial misgivings (MacGreevy says their first thoughts on each other were “not impressed”), the pair came to share a close friendship. Today, they share a business too. In 2015 they founded Itchy Scratchy Patchy that began as a line of iron-on patches but has since evolved into a fully-fledged array of hoodies, hats, socks, and tees. “It’s a miracle that we’re as compatible in business and friendship as we are,” says Campbell. “This was all unintentional.”
Jostling for space in the calendar alongside the duo’s joint-venture is each woman’s own wildly successful career. Edie is one of Britain’s most sought-after models, appearing in campaigns and on the runway at too many fashion shows to name. She’s also an accomplished equestrian. It’s an interest that she’s pursued with great vigor—just like everything else she puts her mind to—since around the same time she first met Christabel, post-nursery. In 2017, Campbell made headlines for blowing the whistle on unethical conduct in the fashion industry. In an open letter for WWD, she revealed disturbing details about the systemic culture of abuse and ritual humiliation all-too-many models are subject to.
Not to be outshone, Christabel’s resume is similarly illustrious. The artist got her professional start as an illustrator for magazines like Love, after graduating with a BA in Fine Art from Central St. Martins. Her first solo show debuted at Golborne Gallery earlier this year. After the loss of her grandmother, the painter Anthea Craigmyle, she channelled her grief into a commemorative series of colourful drawings. The exhibit was well-received, but for the followup Christabel remixed her approach, presenting nine artworks and a number of phallic-like, papier-mâché sculptures, collectively entitled Fertility Field. In the months since, she’s continued to explore themes around gender-fluidity, female nature, and sexual freedom through her work.
Here, we challenged the accomplished duo to a round of quick-fire questions, before getting the lowdown on everything from their essential party playlist to the items you’ll find stowed away in their survival kits. Read on for the full feature.
Semaine: How would you describe each other?
Christabel: Edie is sharp, quick, witty, and energetic.
Edie: This is really hard. I’ll go with thoughtful, quick-witted, generous-spirited, engaged and ambitious.
Semaine: When did you realize that you could be business partners?
Christabel: Accidentally, after just starting a small patch project. How things have spiralled!
Edie: I don’t think we ever really had a plan. We still only have half-a-plan. It’s just one of the many things we both do. It’s a project that has grown and held our attention the longest.
Semaine: What is your creative process?
Christabel: Together, when we create, it is long long back and forth with conversations, research, and art-working. When I am making art alone making, it’s just little old me having a conversation with myself.
Edie: Together is a long process, but we try to be as polite to each other as possible and keep things civilised. As a model, though, creativity is all about trying to interpret, absorb, and communicate someone else’s ideas.
Semaine: How do you maintain balance while juggling so many things?
Christabel: It’s a constant scheduling struggle!
Edie: It’s an absolute nightmare, but we have lots of FaceTime meetings.
Semaine: What’s the most scandalous thing you’ve ever done on a night out?
Christabel: Edie once ripped her dress into bits until she was left in just a pair of knickers.
Edie: Christabel once did something very scandalous at a festival.
Semaine: Your wardrobe is on fire. What item do you save?
Christabel: My Itchy Scratchy Patchy X Levi’s leather jacket, covered in embroidered drawings.
Edie: Yes, me too.
Semaine: Where do you see your friendship 10 years? Christabel: More wrinkles, more lols. We are set to become two opinionated old bags.
Edie: We’ll be two grumpy old cows dissecting everyone else, tearing the world apart—and applying extremely simplistic psychoanalysis to it.
By Elsa de Berker for Semaine.
Photography by Benedikt Frank
The Totally Tremendous Hangover HamperExclusive to Semaine
Cat Eye Sunglasses
Coco Matcha Silk Pyjama
Regular Mini Filters Cigarette 10 (12 in 1 Pack)
Palme de Perle 14-karat gold pearl bracelet
Maxi shopping bag
IV vitamin boost
"Coco Crush" earrings
Dry Mouth Moisturising Spray
Exclusive Cigarette And Scotch Velvet Slippers
Be prepared to skip town at a moment’s notice with Edie and Christabel’s foolproof survival kit.
Chenille Letter C Bag & Luggage Teddy Tag
Chenille Letter E Bag & Luggage Teddy Tag
Le Rouge Crayon De Couleur Mat
Mental Sharpness + Physical Energy Effervescent Tablets
All of the greatest nights out start with your best friend and a side of Chanel. We're not sure we'll ever look as good as Edie and Christabel do after a night out if this get the look section is anything to go by but at least your outfit can look great if you follow their lead... Bonus points if you already own matching pjs.
E&C's Top Tunes
One of Edie's additions to the playlist is The Day After The Revolution by Pulp "Chrissy doesn't like me to listen to this song because there’s a line in it about being feeble that she says appeals to my worst instincts" she says... Selecting the wrong soundtrack can dramatically alter the mood of a night. Never put a heel wrong with Edie and Christabel’s carefully thought-out playlist.
You don’t have to be a buff to appreciate thought-provoking art—but it doesn’t hurt either. Here, Christabel shares some of her latest work.
43 x 28cm
43 x 28cm
43 x 28cm
Charcoal, Chalk and Oil Pastel
34 3/10 × 29 1/2 in; 87 × 75 cm
E&C's Hangover Tips
So you’re feeling less than vibrant. Sort fact from fiction with the duo's no-nonsense guide to pulling through the worst of it.
Don't fight the slumber. Dream away that damage...
We know reality TV is often just as effective as an aspirin. You don't have to justify anything to us.
If you can manage to get out of bed, there's nothing better than a soak in the tub. You can bubble bath and boil away any burdens.
You're dehydrated... Don't let your skin suffer too! This one goes particularly well with tip 3...
Don't be mislead by the photo... We're well aware that a green juice is often a hellish idea the morning after. Try adding a little vodka... Hair of the dog and all that.
Sometimes the only way is to medicate...
Sleep Plus + Pillow Spray
Blue Justice Beret
Dermask Rubber Mask Hydration Lover
Eau de bouche mouthwash
Food Delivery Service
The hungover cookbook
The Library of E & C
Scroll and shop the books on Edie and Christabel’s desert-island reading list. You’ll find everything from Nobel prize-winners to hopelessly romantic poetry in the mix.
Sexting the Cherry
100 Years of Solitude
East of Eden
Any Human Heart