Jeanne Damas'

Jemima Kirke
Charlotte Olympia Dellal
Josephine de La Baume
Sharmadean Reid
Gia Coppola

“There is no strategic formula to dressing. It’s all about wearing what you feel comfortable in,” says Jeanne Damas when the word style is called into question. The role-juggling entrepreneur, who oscillates between creative direction, brand consultancy and modelling, is also one of Paris’s most influential dressers, boasting – unsurprisingly – more than 200,000 Instagram followers – yet another string to her multi-faceted bow. Now the Paris-born and based woman, can add yet another title to her ever-extending portfolio – fashion entrepreneur.

When it comes to starting a fashion brand, an acute eye for aesthetic comes first, but an active social media strategy ranks a close second—Jeanne Damas is a master of the two, so the launch of her brand Rouje earlier this year was expected, if not inevitable.

“My vision of fashion puts functionality, femininity and of course, comfort first. I wear clothes that make me feel beautiful and I design classic pieces with that same aim in mind. I want women to feel good and comfortable, the two can and do run in parallel. It’s really important for me to not follow trends because I really like the idea that a wardrobe is something that’s about you, it should represent who you are and how you dress. These pieces aren’t ‘It’ pieces, they are classic, they fuse function with beauty.”

The word ‘function’ isn’t usually one to set pulses racing, but when spoken in a prototype French accent - as they are with Jeanne - we can’t help but feel assured that this combination of function and beauty is one we want in on. It is this, her effortless, Birkin-inspired style made up of silk shirts and vintage denim, that is magnetic to her followers who can prescribe her effortless yet always luxurious aesthetic via Jeanne’s own clothing line Rouje.

For Jeanne, the production of her brand Rouje found conception naturally, beginning with one very simple foundation: friendship. “Nathalie Dumeix has encouraged me in so many ways,” says Damas about her life-long friend and stylist. “Our friendship was the starting point of Rouje. It is a brand that was born and lives through that all-important relationship that is friendship.”

Friendship is at the core of Rouje, not merely through the enduring creative collaboration felt between Jeanne and Nathalie, but through Jeanne’s own network of fashionable friends who are at the forefront of her mind as she is curating collections. “The thinking behind Rouje is that it will be and is, made up of capsule collections that can translate to my own wardrobe and that of my friends. That’s who I make these clothes for, myself and my friends. I don’t like excessive consumption, Rouje will never be that. We work step-by-step, and slowly with a real focus on product design and selection with the central aim being that we maintain brand value.”

We asked this first-time founder/ CEO/ creative director to share her inspirations, her essentials and her favourite parts of Paris, the city is vows she will never never leave.

By Elizabeth Coop for Semaine.

Read more...

SHOP PROFILE

View more products

Get The Look

Get The Look

Stylé Par Jeanne

When Jeanne tells us she is inspired by historical style, as well as contemporary brands we aren’t surprised: “I do a lot of vintage research for work with Nathalie and I spend a lot of time in vintage boutiques. There’s something I really love about discovering things and I have a lot of vintage clothes – I love Parisian brands such as vintage YSL, I usually tend to mix classic pieces with contemporary French labels such as APC, Isabel Marant and of course, Nathalie Dumeix.”

3b92d426 89da 4e97 bff3 383fcc834999

Au Marché

SHOP LOOK

640da123 916f 4414 b416 e9a498a468e2
Bbbdf889 181f 418d ac4e 398f0329a046

SHOP LOOK

Bric-à-brac

0b6c7df6 c771 4f2f 8821 1b0165986167

SHOP LOOK

5558ff46 3d28 40b3 974f 89c386549cc7
Cf84c1cb 5aa1 40cc 8af4 ad1a3f995c0f

SHOP LOOK

3420157f bac8 4b75 9ed5 9ab6cc58e942
63f5ef48 128e 4ba7 8ec7 3d7e42deed0d

Shop Look

Essentials

Essentials

Jeanne's Essentials

“My agenda, my radio, my cell and a notebook - because I travel and hop between meetings I like to make sure I’m organised and these are the things I need to have in my bag (or hand) to achieve that. Of course, my red lipstick comes a close second to the all of the above.”

SHOP ESSENTIALS

View more products

Interiors

Interiors

Chez Jeanne

“I love going to flea markets and shopping in vintage stores, there are so many of them in Paris. Les Ultimes Paris 12 is one of my personal favourites – particularly if I am shopping for furniture or have decorative objects in mind. I also love Paris Berbere, they specialise in fabrics – I get my carpet and sheets from there.”

21448f5c ea64 45c0 8edd cc9e5c947e56
D885a9d9 2561 428b a71c 21d68403e24f

SHOP INTERIOR

02f41405 0b84 4bb4 8d0f 173a17397905

SHOP INTERIOR

1eee23a8 5256 4970 830a 34abc167a343
0330c7ff 8650 4113 8fc5 85278ab66417

SHOP INTERIOR

9dc3346a 0367 4e02 8b50 a691be96fdbc

SHOP INTERIOR

Bookshelf

Bookshelf

Bibliothèque

“I’m currently working my way through 'The Goldfinch' by Donna Tartt, it's a very long book but I’m part way there. I just bought Guy Boley’s 'Fils du Feu' – I’ll read this next. I also love reading biographies, you always learn so many new things about people and history.”

SHOP BOOKSHELF

View more products

Travel

Travel

Jeanne's Paris

“I love that Paris is such a small city, you can walk or cycle from one end to the other. I love its human scale, it feels like a small village sometimes and I like that. I couldn’t see myself living anywhere else, LA for example feels too big in comparison. Parisians inspire me, the Parisian way of life inspires me, Paris inspires me!”

SHOP TRAVEL

View more products

Playlist

Playlist

Musique Playlist

“At the moment I am listening to the new La Femme album. In the mornings I usually listen to Aretha Franklin’s A Little Prayer, it’s like some kind of ritual.”

SHOP PLAYLIST

A Toute!

4fa7624a 198d 4dee 917d c720e50e4daa