Matilda Goad's

Laila Gohar
Luke Edward Hall
Yellow Submarine
Francisco Costa
Hannah Weiland

Designer and creative consultant Matilda Goad’s world is a reality we’d always like to live in. Surrounded by perfectly thought through colour-ways and more scalloped edges than your local rock pool, it’s no wonder her effortless eye for design is capturing homemakers, designers and brands alike across the United Kingdom.

Finding her feet through fashion, working at Russian Vogue and Wonderland Magazine straight from university and then going on to assist stylist Venetia Scott - Matilda’s own aesthetic has been crafted through her experiences with luxury accoutrement alongside her mother’s own passion for redecorating.

She accredits her process to hours spent leafing through magazine archives and sourcebooks that now inform her own product’s designs. This material intertextuality ensures interesting seams and palettes that have crafted Matilda’s now highly recognisable brand, as she creates the homeware that she, herself, has always wanted, but couldn’t find anywhere else - of course adding her signature “English country whimsy with a kick of contemporary zing” style. “I’m drawn to colour like a moth to light, it’s the core of my work, it has the power to elevate and alter the feel of a space instantaneously,” she tells us.

“Lived in” with her, each product that Matilda creates is tested and loved by her before it is seen by potential customers, not only does this speak wonders of her integrity as a distributor, but it fortifies her own interior design prowess. As a consultant working with the likes of Shrimps, Farrow and Ball and a contributing editor of House & Garden magazine, Matilda is a trusted source of decorative knowledge who is innovating the scene with inspired installations and events that capture her style and creative vision. “Turning the ordinary into something more extraordinary” is a key component of her creative skillset.

Only last week (August 2019) did she install over four hundred re-used empty paint tins as an art piece in front of Farrow and Ball’s Westbourne Grove shop, where inside she served juice shots matched in colour to the brand’s signature paint products.

One of the most endearing things about Matilda is her approach; shoes off, shoes on - she doesn’t care. Matilda wants whoever sets foot in her home to instantly feel at ease and we believe that is down to the fact that, although it may be precious, nothing in her home is presented to visitors as sacred. This is an important realisation for adult entertainers (you’ll get it if you’ve watched this week’s video) everywhere, as it makes sure that through decoration and order, an environment of comfort is created, that just so happens to be brimming with texture and colour in this instance.

Creating inspiring spaces that bring a warmth and a personal touch is why Matilda is so good at what she does “I design products that I hope bring a little joy to the everyday” she says. Thoughtful in presentation, her products and her environments are made purely for enjoyment and with an integrity that doesn’t signal virtue, but rather invites thoughtful conversation, new perspective and tasteful practicality.

By Kezia Navey for Semaine.

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Essentials

Essentials

Matilda's Essentials

Find out what items Matilda can't live without.

SHOP ESSENTIALS

Playlist

Playlist

Matilda's Entertaining Playlist

The table is set, food prepared, guests are arriving...but what about the music? Fear not, Matilda has given us her go-to playlist when entertaining at home.

Travel

Travel

Around the world with Matilda Goad

From a beautiful hilltop centuries-old estate nestled an hour north of Seville, to her favourite London haunts, discover Matilda's top destinations.

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Chiringuito Cala Xuclar

Carretera San Joan - Portinatx, Km 26.5, 07800 Sant Joan de Labritja, Balearic Islands, Spain

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Recipe

Recipe

Quintessential Afternoon Tea

Matilda invites you to a spot of very British afternoon tea. And now, you have all the tips and splendiferous scalloped accessories to recreate it yourself.

English Breakfast Tea

Ingredients

  • loose leaf tea
  • boiling water
  • milk

Method

01

Pick your tea. Loose leaf is best, because it allows the tea leaves enough freedom to infuse properly with the water, and you can have complete control of how much tea you add.

02

Measure out your water and tea. The ideal ratio for Canton English Breakfast blend is 4g per 250ml.

03

Use fresh filtered water to fill your kettle. Never reboil water as it changes the composition of the minerals, which in turn will affect the flavour of the tea.

04

Use the right temperature water. For English Breakfast Tea, 95° is perfect. You can catch the kettle just before it boils, but a temperature controlled kettle is ideal. Boiling water can release too much tannin and impair the flavour – even of black tea. With more delicate teas, such as green, it can completely destroy it. Learn more about the importance of water temperature.

05

Allow the tea to infuse for 2 minutes (4 minutes if adding milk). Time it, so it doesn’t over infuse and become bitter.

06

Pour the tea. If you have any liquor left in the pot, decant it out to a jug. Never leave it in the pot with the tea leaves, as it will over brew.

Sultana Scones

Ingredients

  • 225g/8oz self-raising flour
  • a pinch salt
  • 55g/2oz butter, plus extra for greasing
  • 25g/1oz sultanas
  • 25g/1oz caster sugar
  • 150ml/5fl oz milk
  • jam, to serve
  • clotted cream, to serve

Method

01

Heat the oven to 220C/200C Fan/Gas 7. Lightly grease a baking tray.

02

Mix together the flour and salt and rub in the butter.

03

Stir in the sultanas, sugar and then the milk to form a soft dough.

04

Turn onto a floured work surface and knead very lightly. Pat out to a round 2cm/¾in thick. Use a 5cm/2in cutter to stamp out rounds and place on a baking sheet. Lightly knead together the rest of the dough and stamp out more scones to use it all up.

05

Brush the tops of the scones with a little milk. Bake for 12–15 minutes until well risen and golden.

06

Cool on a wire rack and serve with butter and good jam and maybe some clotted cream.

Cucumber Sandwiches

Ingredients

  • 1 large cucumber, peeled and sliced very thinly
  • salt
  • 3/4 cup soft butter
  • 2 teaspoons minced fresh garlic
  • 20 slices bread
  • 1 tablespoon lemon juice
  • 1 tablespoon olive oil
  • pepper to taste

Method

01

Lightly salt the cucumber slices and place them in a colander to drain for 1 to 2 hours.

02

Then combine the butter and garlic and apply to 1 side of each slice of bread.

03

In a small bowl, stir together the lemon juice, olive oil, and pepper.

04

Add the cucumber slices, coating them well.

05

Arrange the cucumber on 10 of the bread slices.

06

Top with the other 10 slices, remove the crusts, and quarter

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Tips

Tips

5 Tips for Entertaining at Home

Entertaining at home can be a delicate art, that's why Matilda is here to provide you with her five essential tips.

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Let the day flow and don’t make plans for the evening

1

"Nothing better than an afternoon plan that goes on until midnight - always have extra supplies to hand for an impromptu supper and never run out of drink."
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Get the music right

2

"I love the retro bluetooth Marshall speakers."
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Welcome extra guests and don’t bat an eyelid about spills and breakages

3

"There’s nothing you can do and you don’t want to break the mood."
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Pull out your prettiest pieces to serve food and drinks on

4

"No plastic wrappers or bottles in sight, use pretty ceramic jugs to serve water and even huge platter to pile with sandwiches."
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Incorporate nods of nostalgia

5

"Bring back food reminiscent of childhood... jammy dodgers, sandwiches covered in hundreds and thousands... Add little unexpected touches"

SHOP TIPS

Bookshelf

Bookshelf

Reading List

Take a gander through the books that have continued to inspire Matilda through the years.

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Toodaloo!

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