Nigel Sylvester's

Silka Rittson-Thomas
Okay Kaya
Ana Kras
Ariel Stark-Benz
Lili Sumner

In an era overflowing with social media stars, few have captured the zeitgeist like Nigel Sylvester. As a professional BMX star/filmmaker/brand ambassador, Nigel is the true epitome of a hyphenate. Wielding bike and camera fluently, he spins through New York, Tokyo, Dubai, Paris and London for the hyper-kinetic, time-bending mashups of his BMX-driven GO series; his freewheeling tours across borders, dotted with wry moments of calm (chance encounters with fans, or the chance to sip tea from a china cup).

While the BMX scene has, until recently, had less crossover appeal to fashion or media than skating, Nigel has translated it into a globetrotting social media-led project; he’s taken Pharrell on tours of NYC, and been name-dropped in Jay-Z and Frank Ocean lyrics. But for Nigel, nothing is as simple as point-and-shoot: “I want to take my expression of BMX to levels people never imagined; I have the ability to break down doors, and smash through glass ceilings - I'm extremely focused on accomplishing everything I set out to do.”

“At first, I didn’t want to do Instagram—but then I changed my mind quickly, ‘cause I saw what the platform can do”, says Nigel, whose 296k followers view his life on the bike. It’s a life he’s lead since 12 when BMX was “at first just a hobby, it was something I did to release energy but also was a mode of transportation.” Growing up in Queens, Nigel starred in a video for BMX legend Dave Mirra at 17; after, doors didn’t so much fly open for Nigel, as he did push them down himself: “I gravitated towards it, I would work tirelessly, I would be there for hours until I landed a trick, and it quickly went from a hobby to – ‘Man, I wanna do this for the rest of my life.’”

Nigel’s fluidity of footwork and camerawork is, by now, second-nature, but equally instinctive is his business nous, and impulse to remove existing barriers to the industry he admires: “So many came before me, broke down so many barriers and doors, and changed the perspective of what is it to be a creative…I just hope to continue that cycle of life.” Citing Jay-Z, Kanye, Pharrell, Will Smith, and Michael Jordan as predecessors for those mechanisms of change, Nigel has a 24/7 work ethic, and open, expressive attitude, which drives such success—a success he attributes to his family: “I’m such a big believer in hard work and work ethic; I learned that from my mother, who worked so much, and was such a key example for me growing up, on what dedication really is, having tunnel vision, and understanding sacrifice.”

With GO, Sylvester translates the kinetic, immersive pull of his BMX to his broadest audience yet; an idea born out of “that DIY spirit, that f**k-you attitude… not letting anyone tell you no, not waiting for permission.” As with the best social media phenomena, GO has at once the impression of being hyper-curated, but also spontaneous—in the industry, Nigel acknowledges, it’s unlike anything else out there: “I wanted to make something new, and create something that was a bit more immersive, that was off the beaten path of the traditional BMX content I was making.” As the first to blend these worlds together, Nigel has erased certain conventions of the sport, both inside the industry and out, at times met with controversy. As GO becomes truly global, hitting more marks on his atlas, and scoring millions more viewers (GO New York for example, has 6m views on YouTube), Nigel himself remains humble, come so far since his 17-year-old self, bruised after stunting too many tricks: “Back then, I couldn’t imagine it would be what it is now—to truly live out my imagination—but I feel I’ve always had this blind faith.”

By Jonathan Mahon-Heap for Semaine.



View more products




The Tour de France never had accessories as cool as this. See what’s in Nigel’s carry-on for the GO series; (he’s got 99 problems but luggage allowance ain’t one).




On The Go

When you're already on the go, you've still got to look good. Welcome to Nigel's colourful, shoppable world.

B6d6dfb2 a226 4408 9c80 c7d5fc9bb5c8
78226c02 3486 43b3 8987 3a75e2a25395


40af54a7 1bf4 422a ae6a a3310ea86c3f


Bd9ed147 9d55 45c5 9925 39eb25150597
D7d3cce4 e7b1 4322 8017 40197271adbe


A2ceefa6 1b35 41de b940 60302dd95667




Around the World with Nigel

Forget about trawling geotags, or emailing your friend who’s “really seen New York”; these are your travel tips from Nigel himself, who’s seen the world from his own two wheels. A pocket travel book for those without pockets.

9895567e 4ed7 4bf5 abf3 65d579b2627b

Paris, France

48.8566° N, 2.3522° E

D5772a2c f029 42d1 9988 77b6a90a8ae3

Tokyo, Japan

35.6895° N, 139.6917° E

902443a6 a1a5 4a38 be0a 0b8038a30da9

Brookville Park

149 Ave &, S Conduit Ave, Springfield Gardens, NY 11413, United States


View more products




Don’t rely on the local jukebox; Nigel’s shuffled your road-trip playlist in advance.




Sylvester's success secrets

Who said you can’t reach zen at 60m/h? Nigel spins us through some of the secrets of his success.

Fc5d353b 8e58 43ed 990d 896b15b7fce3

Dream Very Vividly


209100bd 5a4c 436f 94f3 16d4f7d6916d

Work Extremely Hard


"That’s it. Your work ethic should outweigh your dreams."
E61e5938 9829 44b7 90b5 4c691cef2839

Be A Good Person


"It’s so important. Being a good person gets you a long way."
8a84b2f4 9531 460e 9a37 f86586973ac4

Be Present And Mindful


"There’s so much going on at any given moment, you can easily get lost or downplay the significance of the moment."
852ceede fcc4 4688 a73b 58564ef4033d

Believing In Your Self


"I think that is so important. So many people that I meet and speak to on a daily basis, they don’t really believe in themselves—I feel it can go such a long way if you know in your heart and gut what you’re doing is right."




Routines & Rituals

Don’t fret about your screen obsession; Nigel happily confesses to his 2pm Instagram fix. He steps us through a typical 12-hour day in the life of BMX’s busiest man.


"I usually get up, and I pray. I pray first thing every day."


"I’m usually getting ready, listening to music. Music is so important to me. First thing on my playlist changes, but right now I’m listening to this one song called “He Will” by Doji and Ryan Temper. It’s gotta be a vibe! Usually I’ll find a song and play it on repeat 100x, cos it puts me on a certain vibe."


"Usually it’ll revolve around me riding my bicycle, more than likely! Or I’ll be doing something that contributes to the GO Series."


"Probably on Instagram."


"I got to chill. Listen to music, go for a drive, or go for a walk."


"I live in New York City man— you gotta be outside! Especially in the summertime, you wanna be outside living and enjoying it you know."


Until next time!

295a05a0 2f7a 4a2f 838d b9a76a0e7851